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Wednesday, January 25, 2006
8:00-9:00 a.m.
Continental Breakfast
CORPORATE AND COMMERCIAL PRINTING
9:00-9:20 a.m.
Keynote: Big Iron—Corporate and Commercial Printing
James A. Firestone, President, Xerox North America, Xerox Corporation
Find out how Xerox is transforming the world of office printing devices with a comprehensive strategy for growth across price points and better integration between virtual and print workflows.
9:20-9:40 a.m.
Digital Copiers: Shifting to Color
Steve Reynolds, Senior Analyst, Lyra Research
This session identifies and discusses the hot products and latest trends in digital copiers and commercial printing including: - What are the implications of the recent explosion in color copier offerings?
- Will newer technologies driving low-end growth erode high-end device market share?
- How is HP faring in this sector?
- What is the outlook for mergers and acquisitions?
SPOTLIGHT ON SUPPLIES
9:40-9:55 a.m.
The North American Cut-Sheet Market: Big Changes and New Opportunities
Rodger Reis, Research Analyst, Lyra Research
This session examines shifting paradigms in the paper markets and addresses questions such as the following:- What strategies are name-brand paper producers deploying to stave off the private-label juggernaut?
- Is "whiteness" the new "brightness"? Does anyone care?
- Will "ColorLok" unlock the elusive riches of the office ink jet market?
9:55-10:10 a.m.
The Laser Toner Spectrum
Lloyd "Grey" Held, Director, Hard Copy Supplies Advisory Service, Lyra Research
Some segments of the laser printer market are growing and some are not. How will these changes translate in the toner market? What are the challenges and opportunities ahead for the OEMs and the aftermarket?
10:10-10:30 a.m.

Hard Copy Observer Perspective: Battle for the Office—Ink Jet versus Laser
Ann Priede, Managing Editor, The Hard Copy Observer, Lyra Research
10:30-11:00 a.m.
A.M. Networking Power Break
DIGITAL IMAGING AND THE ENVIRONMENT
11:00-11:20 a.m.
Growing Green Profits
Lewis Fix, Director of Business Development for Corporate Markets and the EarthChoice Brand, Domtar
This case study explores how one company responded to the growing customer demand for earth-friendly products while improving its bottom line. This presentation includes relatable models for how imaging industry companies can reconcile the need for increased e-waste awareness in product development with strategies for profitability.
11:20-11:40 a.m.
Toxic Tech: Strategies for E-waste
Karl Palmer, Chief, Regulatory and Program Development, Department of Toxic Substances Control, California Environmental Protection Agency (Cal/EPA)
This valuable presentation by the California Environmental Protection Agency (Cal/EPA), a pioneer in U.S. policy, focuses on contributing to the future of e-waste public policy and planning.
11:40 a.m.-12:35 p.m.

Hard Copy Supplies Journal Panel Discussion: "The Supplies Aisle"
Moderator: Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
Featuring panelists from OEM, aftermarket, and refiller companies including:- Joy James, Principal, Joy James Group
- David Mac Isaac, President and CEO, Clarity Imaging Technologies
- Brad Roderick, Executive Vice President, LaserCycle/InkCycle
- Stephan Schmitt, Marketing Manager/Vice President, Ink Jet Supplies Business
- Burt Yarkin, CEO, Cartridge World North America
Discussion topics include the following: - What is the current landscape for the supplies and aftermarket business?
- What are office buyers looking for?
- How does print quality, reliability, and pricing affect purchasing behavior?
- How is the growth of aftermarket players changing sales channels?
12:35-2:00 p.m.
Networking Luncheon
RETAILING SUPPLIES: THE DIGITAL IMAGING STOREFRONT
2:00-2:20 p.m.
Keynote: Off the Shelf—The Supplies Retailer Perspective
Linda Boykin, Divisional Merchandising Manager, Office Depot
Hear how a leading office superstore is expanding the potential in digital imaging supplies sales.
2:20-2:35 p.m.
Running on Empties: Retailing the Refill Experience
Burt Yarkin, CEO, Cartridge World North America
The retail refill shop represents both a new supplies-distribution model and a new customer-service experience. Examine the elements of the retail refill experience from a customer and a technology perspective, and learn how retail refillers will change the industry in the long term.
2:35-2:50 p.m.
Identifying Growth through Print Management: I Know Your Customers' Printing Needs—Do You?
Norman McConkey, President, PrintFleet
With the mantra "Optimize your office," vendors are offering new technologies to equip IT managers with real-time tracking of supplies consumption. How will this affect the supplies industry? What are the opportunities for adding value to the supplies vendor/customer relationship?
2:50-3:10 p.m.
Building a Better Forecast Model: Inside Lyra's Forecast 360
Lloyd "Grey" Held, Director, Hard Copy Supplies Advisory Service, Lyra Research
Take a look inside Lyra's innovative Forecast 360 for hard copy supplies. See the interplay of an unprecedented number of industry factors combine to present the most comprehensive forecast model for desktop ink consumption.
3:10-3:40 p.m.
P.M. Networking Power Break
3:40-4:45 p.m.
Panel Discussion: Wall Street Watch—The Supplies Industry
Moderator: Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research- Harry Blount, Senior Vice President Enterprise Hardware, Lehman Brothers
- Shannon Cross, Principal, Cross Research
- Bill Fearnley, Jr., Senior Research Analyst, PC and Enterprise Hardware, FTN Midwest Securities Corporation
- Richard Gardner, Managing Director, U.S. Equity Research, PC and Enterprise Hardware, Citigroup
- Kohei Higashi, Investment Analyst, The Capital Group Companies
- Joy James, Principal, Joy James Group
- Ben Preitzes, Managing Director, UBS
- Robert Semple, Vice President, Equity Research, Credit Suisse First Boston
- Cindy Shaw, CFA, Vice President, Research, Computer Hardware and Services, Moors & Cabot
- Jay Vleeschhouwer, Imaging Research/Technical and Design Software Research, Merrill Lynch
4:45-5:00 p.m.
Sponsor Acknowledgments
Q&A
Symposium Adjourns
Please note: The 2006 Lyra Imaging Symposium agenda and speaker/panelist information are subject to change without notice. Lyra Research makes every effort to post current Symposium-related information on our Web site, www.lyra.com. | 
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