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FROM THIS MONTH'S ISSUE:YPaperworld/Remax Trade Fair Builds Momentum for 2010
This year's Paperworld trade fair was joined by Remax, Europe's largest trade fair for the imaging supplies remanufacturing industry, and the combined event had a very different feel from past years. Paperworld Imaging, featuring Remax, opened on January 30 at the Messe Frankfurt, Germany. The Remax trade show, which was originally held in Paris in 2000 and has since been hosted across Europe, was at Messe Düsseldorf for the past three years (Journal, 5/09). Although for the past several years Remax was staged later in the year, the shortened preparation time this year did not appear to hamper exhibitor attendance. Frankfurt Hall 4.0 was filled to capacity with a mix of bright, large booths and smaller stands, and aftermarket exhibitor investment in the show was obvious. Clearly, Recycler Publishing and Events and the remanufacturing industry has successfully repositioned their flagship event to center stage of this key European event, filling a void left in Paperworld by the mass exodus of industry OEMs to more affordable conference suites at the nearby Maritim Hotel.
David Connett, publisher of The Recycler magazine and managing director of Recycler Publishing and Events (RPE), the show organizer, told us that the 155-exhibitor show was sold out and more than 40 prospective exhibitors were turned away. But Connett had a more important comment about the show's relocation to Frankfurt. "We have been watching the industry and the effect of the economic climate on the direction of the market. There are synergies with Paperworld that matched our need to reach the finished product audience."
Connett added, "We [the aftermarket industry] are all about the environment and how to manage our environmental footprint, and yet we still do face-to-face business. Colocation with Paperworld successfully achieves this goal and has clear financial benefits for customers and exhibitors who would usually attend both shows." Most of the exhibitors we spoke to welcomed the change. Many companies had taken the opportunity to redesign their booth layouts and revised their market positioning to support their channel partners, recognizing that some visitors would be new to the imaging supplies remanufacturing industry.
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