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Printer Shipments in China to Reach 9.6 Million Units in 2005
Lyra projects a robust compound annual growth rate of 27 percent
NEWTONVILLE, MA (March 23, 2004)—China is an attractive market for printer and toner vendors because of its size, potential for expansion, and rapid economic growth. A new report from Lyra Research, The Toner Market in China: Forecast and Demand Factors, estimates that laser, ink jet, and dot matrix printer shipments in China grew from 3.5 million units in 2001 to 5.7 million units in 2003 and projects that shipments will reach 9.6 million units in 2005 (see figure). Lyra forecasts that printer shipments will grow at a robust compound annual growth rate of 27 percent between 2001 and 2005 due to the rapid pace of industrialization in the country, projected strong economic growth, and a large population of users.
"China is becoming an important market for printer vendors, and as printer shipments in this country grow, so too will demand for ink and toner," commented David Rocheleau, vice president of research and content at Lyra and author of the report. He elaborated upon the dynamics of the Chinese economy. "In China, growth in the printer market is closely linked with government initiatives designed to boost high technology and related manufacturing products. The printer market has matured in the United States, Europe, and Japan, and printer prices are falling dramatically in these regions. To remain competitive, many printer manufacturers have moved their manufacturing operations to China to take advantage of the country's lower manufacturing costs and inexpensive labor. Today, China is one of the largest printer and consumable manufacturers in the world."
The report combines Lyra's forecasts for laser printers, laser-based MFPs, copiers, and supplies with selected vendor interviews to provide a comprehensive view of China's growing toner market. The Toner Market in China: Forecast and Demand Factors includes key historical and forecast figures for the Chinese laser printer and copier market including shipments, installed base, and domestic production; laser printer shipments in China by brand; current vendor market shares for copiers; a worldwide bulk toner forecast; and an examination of Chinese distribution channels for bulk toner and toner cartridges. A complete description and table of contents for the report can be found on Lyra Research's Web site at www.lyra.com.
About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.
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