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David Rocheleau
Vice President, Research and Content
Mr. Rocheleau is responsible for research execution and delivery for Lyra's Custom Research and Consulting Group. He has a wide range of experience in the printer and media industries, most recently as director of all research activities for Lyra's market advisory services and as founding analyst of Lyra's Hard Copy Supplies Advisory Service. Before joining Lyra in 1996, Mr. Rocheleau was director of marketing for Communication Papers at S.D. Warren Company and was a founding member of the Digital Printing Venture Group. Prior to joining S.D. Warren, he worked for 11 years at the printer division of NEC Technologies, serving as product specialist, product manager, group product manager, and senior marketing manager. In addition, he has held marketing and technical positions at Oki Data Corporation and Bonneau Associates.
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