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Jennifer Sprague
Vice President, Marketing and Sales
Ms. Sprague joined Lyra in 2004 and is responsible for sales, marketing, and IT activities at Lyra. In this position Ms. Sprague heads the strategic direction of Lyra's integrated marketing communications and social media activities and Lyra's sales efforts, including client relations and major account activities. She also works with other senior managers to determine the direction of existing research services and the creation of new services and publications.
Ms. Sprague has more than 20 years of marketing and sales management experience, including management positions at Dun & Bradstreet (D&B), iMarket Inc. (now part of D&B), BIS Strategic Decisions, and Decision Resources. During her employment at iMarket she provided marketing leadership to the venture-backed company that achieved year-over-year revenue growth, quarterly and annual profitability, and Inc. 500 ranking for three years in a row.
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