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The pace at which original equipment manufacturers (OEMs) introduce new ink jet and laser printers is accelerating, so the competitive landscape is continually changing. OEMs' new single-function printers and multifunction peripherals (MFPs) frequently include new cartridges, which often feature new designs and new ink and toner formulations. At the same time, aftermarket cartridge vendors have improved their production capabilities in order to more rapidly bring to market their remanufactured or compatible cartridges. Gauging the potential market significance of each new cartridge is key to overall profitability for OEMs and aftermarket players alike.
Lyra's Cartridge Demand Advisory Service (CDS) quantifies the hardware installed base and annual demand for monochrome laser cartridges, color laser cartridges, and ink jet cartridges in North America, by SKU. The CDS ranks the top cartridges in order of annual demand in each product segment. For example, in 2005, HP's C9720A color laser cartridge, which is used in the HP Color LaserJet 4600 and 4650, was the number-one selling SKU in North America. With HP's huge installed base of HP Color LaserJet 4600 and 4650 devices, it is not surprising that demand for HP C9720A, C9721A, C9722A, C9723A cartridges surpassed 1.5 million units in 2005. Color laser cartridges from Oki and Konica Minolta are also among the top ten SKUs.
The CDS's 2006 color laser cartridge analysis ranks 48 different SKUs comprising 85 percent of total demand for color laser cartridges. The 2006 monochrome laser cartridge analysis ranks 91 different SKUs that comprise 93 percent of the monochrome laser cartridge market. Meanwhile, the CDS's 2006 ink jet cartridge analysis ranks 66 unique SKUs comprising 90 percent of the ink jet cartridge market. The CDS includes a "Cartridges to Watch" bulletin that identifies newly released cartridges that are likely to become top-sellers in the future.
This information is vital to third-party cartridge vendors because these firms often spend millions of dollars in research and development (R&D), legal, tooling, and setup costs to develop an aftermarket cartridge. Lyra's CDS is also a valuable tool for printer OEMs that want to gauge how their cartridge sales compare with competitors'.
CDS clients can rely on Lyra's proven, industry-respected cartridge-demand data. The CDS provides clients with custom information via client-directed inquiry and an annual telephone conference with an expert analyst to discuss the impact of the latest industry trends.
The CDS is a modular service that can be purchased in one of three formats.
1. Full Service:- monochrome laser cartridges;
- color laser cartridges; and
- ink jet cartridges.
2. Monochrome and Color Laser Cartridge Module:- monochrome laser cartridges; and
- color laser cartridges.
3. Ink Jet Cartridge Module:
CDS Forecast: Numbers You Can Trust
Quantitative Analysis of Cartridge Demand
Quantitative analysis of cartridge demand is delivered annually. Lyra quantifies demand by SKU for all cartridges that comprise the top 80 percent of the market in North America. Each SKU is linked to a list of printers in which it is used.
North American Cartridge Forecast
The CDS's North American cartridge forecast, delivered to clients once a year, includes five years of forecast data and three years of historical data for North American cartridge shipments and revenue. Segments covered include monochrome laser cartridges, color laser cartridges, and ink jet cartridges.
Monochrome and Color Laser Cartridges
Shipment and revenue forecasts for monochrome and color laser cartridges are segmented by printer type and engine manufacturer. Printer types examined include the following:- monochrome laser printers:
- personal;
- workgroup; and
- departmental.
- color laser printers:
Monochrome and color laser cartridge shipment and revenue forecasts also include segment share for OEM and aftermarket cartridges by engine vendor/manufacturer.
Laser engine manufacturers examined include the following:- Brother;
- Canon;
- Fuji Xerox;
- Konica Minolta;
- Kyocera;
- Lexmark;
- Samsung; and
- other.
Ink Jet Cartridges
The ink jet cartridge forecast is segmented by the following printer brands:- Canon;
- Epson;
- HP;
- Lexmark (including Dell); and
- other.
The ink jet cartridge forecast also includes segment share by OEM cartridges, aftermarket cartridges, and cartridges refilled at retail locations or using refill kits.
Forecast Perspectives: Understand the Numbers and What's Behind Them
North American forecast perspectives for each module are delivered annually. These perspectives allow clients to delve into Lyra's forecast methodology and assumptions and learn more about the dynamics of each cartridge market.
Annual Telephone Conference: Reach Beyond Your Own Assumptions
Analysts call their clients annually to provide clients with customized and individual information specific to their business, answer clients' questions, and share an overview of the current cartridge market.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Four hours of client-directed analyst inquiry are provided with the purchase of the full service, while two hours of inquiry are provided with the purchase of either the monochrome and color laser cartridge module or the ink jet cartridge module. Analyst inquiry gives clients the opportunity to gain customized data, analysis, and information on the cartridge market. Clients are also able to purchase additional analyst inquiry in increments of five hours.
CDS Client Update E-mail
CDS clients receive periodic e-mail alerts informing them when new material is published. Content may include selected results of Lyra's latest primary research data on the aftermarket, new cartridges to watch, important news items related to cartridges, and shifts in the retail landscape.
Cartridges to Watch Bulletin
The CDS's "Cartridges to Watch" bulletin identifies cartridges that are too new to make the list of top SKUs but that are likely to make the list over time. These bulletins are delivered as needed based on new product introductions.
Benefits from Subscribing to Lyra's Cartridge Demand Advisory Service
For aftermarket cartridge vendors:- determine the products on which to focus your R&D dollars;
- eliminate the time and expense of cross-referencing engines and printer models and printer models and cartridges; and
- identify new opportunities.
For OEMs:- understand the installed base and cartridge demand for specific printer series and use this data to determine aftermarket share for specific products; and
- gain a complete picture of the competitive landscape, enabling you to improve your product line and gain market share.
Contact Information:
Tom Sandock
Director of Client Relations and Business Development
617-454-2621
E-mail: tsandock@lyra.com |
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