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Recent economic pressures have affected the shares of OEM and aftermarket cartridges and more than ever require supplies players to stay on top of the most popular cartridges. OEMs' new single- and multifunction devices frequently include new cartridge SKUs, in turn featuring new designs and new ink and toner formulations. At the same time, aftermarket cartridge vendors have improved their production capabilities to more rapidly bring to market remanufactured and compatible cartridges. Gauging the potential market significance of each new cartridge is key to cartridge vendors' overall profitability, for OEMs and third-party players alike.
Lyra's Cartridge Demand Advisory Service (CDS) quantifies hardware installed base and annual demand for monochrome laser cartridges, color laser cartridges, and ink jet cartridges in North America, by SKU. The CDS ranks the top cartridges in order of annual demand in each product segment. For example, HP's Q6000 color laser cartridge series, which is used in the HP Color LaserJet 1600, 2600, 2605, CM1015 and CM1017, has been the number-one selling SKU in North America since 2006. With HP's huge installed base of these Color LaserJet devices, it is not surprising that demand for HP Q6000 series cartridges reached nearly 4 million units in 2008. Color laser cartridges from Brother and Fuji Xerox are also among the top ten SKUs.
The CDS's 2009 color laser cartridge analysis ranks 105 different SKU sets comprising nearly 85 percent of total demand for color laser cartridges. The 2009 monochrome laser analysis ranks 86 different SKUs that comprise 80 percent of the monochrome laser cartridge market. Meanwhile, the CDS's 2009 ink jet cartridge analysis ranks 78 unique SKU's comprising nearly 86 percent of the ink jet cartridge market. The CDS includes a "Cartridges to Watch" bulletin that identifies newly released cartridges that are likely to become top-sellers in the future.
This information is vital to supplies vendors, who can spend millions in R&D, legal, tooling, and set up costs to develop a new cartridge. Lyra's CDS is also a valuable tool for printer OEMs who want to gauge how their cartridge sales stack up to the competition's.
CDS clients can rely on Lyra's proven, industry respected cartridge-demand data. The CDS provides clients with custom information on the market via client-directed inquiry and an annual telephone conference with an expert analyst to discuss the impact of the latest trends in the marking supplies industry.
The CDS is a modular service that can be purchased in one of three formats.
1. Full Service- monochrome laser cartridges
- color laser cartridges
- ink jet cartridges
2. Monochrome and Color Laser Cartridge Module- monochrome laser cartridges
- color laser cartridges
3. Ink Jet Cartridge ModuleCDS Forecast: Numbers You Can Trust
Quantitative analysis of cartridge demand is delivered annually. Lyra quantifies demand by SKU of all cartridges that comprise the top 80 percent of the market in North America. Each SKU is linked to a list of printers in which it is used. North American Cartridge Forecast The cartridge forecast, delivered to clients once a year, includes five years of forecast data and three years of historical data for North American cartridge shipments and revenue. Segments covered include monochrome laser cartridges, color laser cartridges, and ink jet cartridges.
Monochrome and Color Laser Cartridges
Shipment and revenue forecasts for monochrome and color laser cartridges are segmented by printer type and engine manufacturer. Printer types examined include the following:
Monochrome laser printers and MFPs- Personal printers
- Workgroup printers
- Departmental printers
- Segment 1-4 cartridge-based monochrome MFPs
Color laser printers and MFPs- Personal printers
- Workgroup printers
- Workrgroup (A4) MFPs
- A3 CRT-based MFPs
Monochrome and color laser cartridge shipment and revenue forecasts also include segment share for OEM and aftermarket cartridges, by engine vendor/manufacturer. Laser engine manufacturers examined include the following:- Canon;
- Konica Minolta;
- Lexmark;
- Oki;
- Ricoh;
- Samsung;
- Xerox/Fuji Xerox; and
- Other.
Ink Jet Cartridges
The ink jet cartridge forecast is segmented by the following printer brands:- Canon;
- Dell;
- Epson;
- HP;
- Lexmark; and
- other.
The ink jet cartridge forecast also includes segment share by OEM cartridges, aftermarket cartridges, and cartridges refilled at retail locations or using refill kits.
CARTRIDGES TO WATCH BULLETIN
The CDS's Cartridges to Watch bulletin highlights all of the new monochrome laser, color laser, and ink jet devices introduced to the North American market. The bulletin provides background specifications and compatibility data for each leveraged or launched engine and cartridge SKU. The reports also analyze the potential growth or decline in demand for a particular engine or cartridge SKU based on the competitive landscape and positioning of the products.
EXPERT CONSULTATION: GAIN VALUABLE INSIGHT FROMTHE BEST MINDS IN THE
INDUSTRY
Four hours of client-directed analyst inquiry are provided with the purchase of the full service, while two hours of inquiry are provided with the purchase of either the monochrome and color laser cartridge module or the ink jet cartridge module. Analyst inquiry gives clients the opportunity to gain customized data, analysis, and information on the cartridge market. Clients are also able to purchase additional analyst inquiry in increments of five hours.
CDS CLIENT UPDATE E-MAIL
CDS clients receive e-mail alerts every two weeks informing. Content may include selected results of Lyra's latest primary research data on the aftermarket, new cartridges to watch, important news items related to cartridges, and shifts in the retail landscape.
CARTRIDGES TOWATCH BULLETIN
The "Cartridges to Watch" feature identifies cartridges that are too new to make the list of top SKUs, but which are likely to make the list over time. These bulletins are delivered as needed based on new product introductions.
BENEFITS FROM SUBSCRIBING TO LYRA'S CARTRIDGE DEMAND ADVISORY SERVICE
For aftermarket cartridge vendors- determine which products to focus your R&D dollars on;
- eliminate man-hours needed to cross-reference engines and printer models, and printer models and cartridges; and
- identify new opportunities.
For OEMs- understand installed base and cartridge demand for your specific printer series and use this data to determine aftermarket share for specific products; and
- gain a complete picture of the competitive landscape enabling you to improve your product line and gain market share.
Contact Information:
Tom Sandock
Director of Client Relations
617-454-2621
E-mail: tsandock@lyra.com |
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