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Because of language differences and sheer distance, it is difficult to stay up-to-date on the Chinese printer market. But China is critical to the printer industry because it is the industry's manufacturing center, its fastest-growing market, and a bellwether for emerging markets and even developed markets worldwide. Lyra's China Market Advisory Service (CMAS) closely follows events in the Chinese printer industry, providing clients with critical information about the domestic Chinese printing market and in-depth analysis of important developments for the printer industry. Examples of key stories reported in the CMAS in 2006 include Lenovo's decision to form a Chinese printer consortium that will compete internationally with current printer firms; Epson's launch of the ME 2 ink jet printer, which turns the razor-and-blades business model on its head; and major aftermarket manufacturers' drafting of a law in Guangdong Province that will ban the use of integrated cartridges and smart chips.
The CMAS provides clients with critical information about the domestic Chinese printing market. The service identifies and analyzes how printers are used in China, the size of China's printing market, and business opportunities for printer OEMs and printer supplies vendors in this growing market.
The CMAS is developed and produced jointly by Lyra Research and All China Marketing Research Company (ACMR). Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. ACMR is a leading competitor in China's information service industry. It has been exclusively authorized by the China National Bureau of Statistics to mine and commercialize statistical data.
Partner with the Digital Imaging Authority
Lyra's hardware and supplies imaging analysts work closely with you to provide ongoing consultation and detailed analysis of the domestic Chinese printer and supplies markets.
The CMAS consists of five components: expert consultation, primary market research studies, market forecasts, price updates, and commentaries. Lyra's online content delivery features a stream of market data, analysis, and insight, providing a top-to-bottom picture of events and trends in Chinese printer and supplies markets.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Need help interpreting the latest forecast data? Do you want guidance on a new product strategy? Have specific questions about distribution channels? Lyra's CMAS is staffed by the industry's most experienced team of analysts and researchers, and, as a CMAS client, you will be teamed with a Lyra analyst who can provide expert consultation that is confidential, informed, and targeted to meet your needs. This relationship serves as a vital adjunct to your internal marketing and product-planning resources. Clients may make use of two hours of confidential inquiry time annually.
Primary Market Research Studies: Hear What Current Customers and Prospective Buyers Are Saying
Each year, Lyra conducts primary market research studies focused on the domestic Chinese imaging industry. Examples of past and current surveys include the following:- Chinese Home Printer User Survey: This survey focuses on home computer and printer penetration, home users' printer and supplies usage, home users' purchase intentions, and opportunities for market growth. The survey's sample size of 2,020 respondents includes three distinct populations: printer owners, computer owners who do not have a home printer, and respondents who own neither a computer nor a printer. By including three types of users in one study, this primary research report offers a more accurate view of the current and potential consumer printer market in China.
- Chinese Business Printer User Survey: This survey focuses on computer and printer penetration in businesses, business users' printer and supplies usage, business users' purchase intentions, and opportunities for market growth. This primary research study is based on a survey of 500 information technology (IT) managers in industries that make heavy use of printers and supplies. Such industries in China include finance, telecommunications, government, and transportation. The report supplements this quantitative data with case studies to examine those industries that are not heavy users of printers and supplies.
CMAS Forecast: Numbers You Can Trust
Lyra's CMAS forecasts are comprehensive, reconciling supply and demand for hardware with developments in the consumables business. Lyra's distinctive forecasting methodology uses an intricate system of cross-checks to correlate data for all segments of the imaging industry, including hardware, marking supplies, and media, to create a complete and accurate view of the industry.
The CMAS provides clients with two annual forecast reports, one for the Chinese ink jet printer market and one for the Chinese laser printer market. These reports provide comprehensive views of the hardware and supplies markets for China, including shipments, average sales prices, revenue, installed base, marking materials, and media. The CMAS's forecast reports include an analysis of major OEM vendors and aftermarket players. Supplies forecasts are developed based on average monthly print volume assumptions and include estimates of OEM and third-party cartridge shipments.
Price Updates: Vital Information on Market Prices
The CMAS provides monthly updates on the street prices of laser and ink jet printers.
Commentaries: Valuable Market Insight
Commentaries provide a brief analysis of major events and developments in China's printer and supplies industries.
Benefits from Subscribing to Lyra's China Market Advisory Service
The CMAS brings together the strengths of two leading research firms to offer clients market information based on high-quality original research, in-depth regional knowledge, and extensive market data. Primary research for the CMAS is conducted over the phone by ACMR's experienced survey professionals using large random samples and questionnaires developed by experienced Lyra analysts to ensure research quality. The service offers the convenience of a one-stop information source on the Chinese printing market, allowing clients to tailor their products and plans to meet the needs of Chinese users and gain share in this growing market.
The CMAS allows clients to augment their product development, competitive intelligence, and marketing functions without the addition of costly staff. This, in turn, enables clients to: - identify sales opportunities and anticipate market trends and customer needs through market forecasts and analysis;
- apply the insight and guidance obtained from the best team of analysts in the industry;
- use primary research studies to learn about end-user needs and market trends; and
- apply information in timely commentaries to competitive intelligence and strategic planning.
Contact Information:
Tom Sandock
Director of Client Relations and Business Development
617-454-2621
E-mail: tsandock@lyra.com |
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