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As more consumers convert to digital photography, and the devices, technologies, and services to support digital imaging proliferate, the market's potential continues to grow. Lyra Research's Consumer Imaging Intelligence (CII) is an online advisory service for marketing and product managers in the digital camera, camera phone, photo-printing, and online photo-service industries. CII provides the advice and insight necessary to tap into the possibilities of today's digital imaging market.
Partner with the Digital Imaging Authority
Lyra's consumer imaging analysts work closely with you to provide ongoing consultation and detailed analysis of products, services, events, and trends in the consumer digital imaging industry. CII explores every aspect of consumer digital photography-from image capture to output. Supported by an experienced team of analysts and researchers, CII delivers actionable data and analysis to help clients make strategic decisions and manage their businesses effectively.
CII consists of six components: expert consultation, interactive market forecasts, primary market research studies, industry analysis, industry news and updates, and an annual market overview briefing. Lyra's online content delivery features a daily stream of market data, analysis, and insight, providing a top-to-bottom picture of events and trends in the consumer digital imaging industry.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Need help interpreting the latest forecast data? Do you want guidance on a new product strategy? Have specific questions about distribution channels? Lyra's CII is staffed by the industry's most experienced team of consumer digital imaging analysts, and, as a CII client, you will be teamed with a Lyra analyst who can provide expert consultation that is confidential, informed, and targeted to meet your needs. This relationship serves as a vital adjunct to your internal marketing and product-planning resources.
CII Forecast 360: Numbers You Can Trust
Lyra provides clients with worldwide market forecasts for digital cameras, camera phones, digital photographic printers, and digital image capture and prints as well as detailed forecasts by various product segments and regions (North America; Europe, the Middle East, and Africa [EMEA]; Asia Pacific; and Latin America). CII forecasts identify and quantify key trends that affect the consumer imaging industry, such as corporate profitability, exchange rates, demographics, and industry and market events. Each forecast is supported by documents that define each segment, outline key forecast assumptions, and explain major market trends. The forecast is delivered in an interactive spreadsheet, allowing clients to explore and chart data at the click of a button.
Forecasts are updated semiannually and include three years of historical data and five years of projections.
CII Forecast 360 Segmentation Overview
Cameras:- single-use;
- snapshot <5 megapixels (MP);
- snapshot 5-5.9 MP;
- snapshot 6-6.9 MP;
- snapshot 7-7.9 MP;
- snapshot 8+ MP; and
- consumer SLR.
Camera Phones:- <1 MP;
- 1-1.9 MP; and
- 2+ MP.
Photo Printers:- dye thermal (snapshot);
- dye thermal A-size;
- dye thermal B-size;
- ink jet photo-specialty A-size;
- ink jet photo-specialty B-size;
- ink jet photo-capable A-size; and
- ink jet photo-capable B-size.
Digital Capture and Prints:- photos captured;
- photos saved;
- photos printed by source;
- photos printed by channel;
- photos printed by size; and
- photo-printing revenue.
Primary Market Research Studies: Hear What Current Customers and Prospective Buyers Are Saying
Each year, Lyra conducts several primary market research studies focused on consumer imaging. These studies examine consumer behavior and attitudes toward digital imaging products and services; explore usage of installed digital cameras, camera phones, and photo printers; and track sales and distribution-channel activities. CII clients access these reports for planning and presentation purposes and to uncover unmet customer needs.
Industry Analysis Reports: Understand Key Issues
CII's consumer imaging industry experts publish analysis reports that draw on primary and secondary market research data, Lyra's industry forecasts, and their years of industry expertise to help you understand key issues and formulate strategies to anticipate and respond to market changes. These reports deliver high-impact strategic and tactical information and examine major issues and trends influencing the market. New reports are issued continuously, and you will receive periodic client e-mail alerts to inform you as new material is published.
Industry News and Updates: Save Time and Money
Lyra's analysts sift through major news services and industry publications and attend all major industry events so you can realize the time-saving convenience of a single, reliable news source at your fingertips. Industry news and updates published in CII include:
- competitive product tracking;
- product reviews and rankings;
- press releases;
- updates, contracts, and alliances; and
- product specifications.
Annual Briefing: Reach Beyond Your Own Assumptions
A critical component of Lyra's CII is your annual briefing and market overview. Presented to your entire team and customized to your company's interests, the annual half-day briefing focuses on major trends in the industry and offers the opportunity for an extensive question-and-answer session with your analyst. The briefing can be scheduled at any time during the subscription year.
Benefits from Subscribing to Lyra's Consumer Imaging Intelligence- gain valuable insight into the market with tactical and strategic information;
- partner with our experts and leverage them as a sounding board on internal discussions;
- find out where the market is headed and who the winners and losers will be in various market segments;
- learn how distribution channels are shifting and how to enable resellers and dealers to become more service-oriented;
- keep tabs on your competition and see detailed snapshots of major product announcements;
- develop stronger positioning statements for your product line;
- create better product feature sets to meet your buyers' needs;
- identify new market niches and new opportunities to generate revenue; and
- arm your sales force with the right products backed by solid, competitive information to improve their results.
Contact Information:
Tom Sandock
Director of Client Relations and Business Development
617-454-2621
E-mail: tsandock@lyra.com |
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