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Hard Copy Industry Advisory Service
Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Through the Hard Copy Industry Advisory Service (IAS), Lyra's expert analysts cover digital output devices in the office-printing environment, the consumer market, and the small-office/home-office (SOHO) and small-to-medium-sized business (SMB) markets, and provide you with the information you need to make better decisions.
Partner with the Digital Imaging Authority
Lyra's imaging hardware analysts work closely with you to provide ongoing consultation and detailed analysis of the printer and digital copier markets, covering everything from desktop ink jet and laser printers to high-end production printers and copiers.
The IAS consists of six components: expert consultation, market forecasts, primary market research studies, analysis reports, industry news and updates, and an annual briefing. Lyra's online content delivery features a daily stream of market data, analysis, and insight, providing a top-to-bottom picture of events and trends in the imaging hardware industry.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Need help interpreting the latest forecast data? Do you want guidance on a new product strategy? Have specific questions about distribution channels? Lyra's IAS is staffed by the industry's most experienced team of printer analysts and researchers, and, as an IAS client, you will be teamed with an industry analyst who can provide expert consultation that is confidential, informed, and targeted to meet your needs. Lyra analysts serve as a vital adjunct to your internal marketing and product-planning resources.
IAS Forecast 360: Numbers You Can Trust
Lyra's IAS forecasts are comprehensive, reconciling supply and demand for hardware with developments in the consumables business. Lyra's distinctive forecasting methodology uses an intricate system of cross-checks to correlate data for all segments of the imaging industry, including hardware, marking supplies, and media, to create a complete and accurate view of the industry, while providing detailed segmentation for the hard copy printing market.
Forecast Segmentation Overview
Monochrome Laser- personal laser printers (< $500);
- workgroup laser printers ($500-$1,500);
- departmental monochrome laser printers ($1,500-$5,000);
- enterprise monochrome laser printers (print speeds of 40-79 ppm); and
- centralized monochrome laser printers (print speeds of ³ 80 ppm and above).
Monochrome MFP- Segment 1 copiers (print speeds of 11-20 ppm, A4/A3);
- Segment 2 copiers (print speeds of 21-30 ppm, A4,A3);
- Segment 3 copiers (print speeds of 31-40 ppm, A4/A3);
- Segment 4 copiers (print speeds of 41-69 ppm, A4/A3);
- Segment 5 copiers (print speeds of 70-90 ppm); and
- Segment 6 copiers (print speeds of ³ 91 ppm).
Color Laser- personal color laser printers (< $500); and
- workgroup color laser printers (³ $500).
Color MFP- workgroup color MFPs;
- convenience color MFPs;
- full-time office color MFPs; and
- production color MFPs.
Ink Jet Printer- general-purpose ink jet printers (A4/A3); and
- photo-specialty ink jet printers (A4/A3/snapshot).
Ink Jet MFP- consumer general-purpose MFPs (< $150, single-sheet flatbed scanner, designed primarily for consumers);
- business general-purpose MFPs (sheet-fed and flatbed with automatic document feeders, designed for experienced consumers and business use); and
- photo-specialty MFPs.
Impact- serial impact printers; and
- line impact printers.
Primary Market Research Studies: Hear What Current Customers and Prospective Buyers Are Saying
Lyra conducts several primary market research studies each year for publication in the IAS. Lyra has conducted surveys with digital imaging hardware users from home, SOHO, corporate, and commercial environments in the United States and throughout the world. These research studies examine end-user brand awareness and preferences, purchasing channels, and usage patterns. Because some IAS surveys are conducted annually, clients can monitor trends in the survey results and adapt to significant market shifts. IAS clients use these data-rich and accessible primary market research studies for planning exercises and internal presentations.
Analysis Reports: Understand Key Issues
The IAS's printer and copier industry experts publish analysis reports that draw on primary and secondary market research data, Lyra's industry forecasts, and years of industry expertise to help you understand key issues and formulate strategies to anticipate and respond to market changes. These reports deliver high-impact strategic and tactical information and examine major issues and trends influencing the market. New reports are issued continuously, and you will receive periodic client e-mail alerts to inform you of new material published in the IAS.
Industry News and Updates: Save Time and Money
Lyra's analysts sift through major news services and industry publications and attend all major industry events so you can benefit from the time-saving convenience of a single, reliable news source at your fingertips. Industry news and updates published in the IAS include:- competitive product tracking;
- price/performance analysis;
- product reviews and rankings;
- press releases;
- updates, contracts, and alliances; and
- product specifications.
Annual Briefing: Reach Beyond Your Own Assumptions
A critical component of Lyra's IAS is your annual briefing and market overview. Presented to your entire team and customized to your company's interests, the annual half-day briefing focuses on major trends in the industry and offers the opportunity for an extensive question-and-answer session with your analyst. The briefing can be scheduled at any time during the subscription year.
Benefits of Subscribing to Lyra's Hard Copy Industry Advisory Service- Gain valuable insight into the market with tactical and strategic information.
- Partner with our experts and leverage them as a sounding board on internal discussions.
- Find out where the market is headed and who the winners and losers will be in various market segments.
- Learn how distribution channels are shifting and how to enable IT resellers and dealers to become more service-oriented.
- Keep tabs on your competition and see detailed snapshots of major product announcements.
- Develop stronger positioning statements for your product line.
- Create better product feature sets to meet your buyers' needs.
- Identify new market niches and new opportunities to generate revenue.
- Arm your sales force with the right products backed by solid, competitive information to improve their results.
Contact Information:
Tom Sandock
Director of Client Relations and Business Development
Phone: 617-454-2621
E-mail: tsandock@lyra.com |
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