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Printing patterns are undoubtedly changing, but trends are difficult to quantify. How much output is moving from monochrome to color devices? How many pages are moving from single-function printers to digital copiers and MFPs? Many office printer and copier vendors are recrafting their marketing messages to highlight how they can help corporations make sense of the changing marketplace and cut expenditures on in-house printing. Many of these same printer and copier companies offer one-time "assessments" that evaluate a corporation's printers, printing requirements, and deployment. These assessments often result in recommendations for retiring unproductive older devices or standardizing on one brand. But such assessments are typically one-time events. In many cases, there is no follow-through over months or years to evaluate and track changing printing patterns.
To help printer and copier vendors track changes in where and how hard copy is output, Lyra has developed a new information service. Office Print Monitor (OPM) broadens Lyra's current coverage of office printing by combining real-world corporate printing data, powered by PrintFleet, with Lyra's strategic analysis, forecast and installed-base data, detailed hard copy specifications, and ongoing primary research programs. With PrintFleet, Lyra has established an ever-expanding panel of hard copy devices that are monitored in real time. The current panel consists of more than 12,000 hard copy devices in more than 160 corporations throughout North America. On a daily, weekly, or monthly basis, Lyra can monitor each device in the panel to ascertain today's printing dynamics and to predict future trends for print volume, average coverage amount per page, and dozens of other print-related variables.
Partner with the Digital Imaging Authority
Lyra's imaging analysts work closely with you to provide ongoing consultation and detailed analysis of longitudinal trends in the office printing environment by leveraging PrintFleet tracking data for monochrome and color printers, MFPs, and digital copiers.
OPM includes four components: expert consultation, snapshots of specific corporate printing attributes (published every two weeks), in-depth analysis reports of key trends (published monthly), and optional client-defined customized data reports.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Lyra's OPM is staffed by the industry's most experienced team of printer and supplies analysts and researchers, and, as an OPM client, you will be teamed with an industry analyst who can provide expert consultation that is confidential, informed, and targeted to meet your needs. Examples of specific inquiries include cost-per-page information, head-to-head comparisons between specified models or brands, or print-volume analysis by vertical market. Lyra analysts serve as a vital adjunct to your internal marketing and product-planning teams.
Snapshots: Quick Takes on Emerging Trends
Every two weeks, snapshots provide brief perspectives focused on specific topics such as the following:
- average monthly print volume (AMPV) for a specific segment, brand, or device;
- an overview of installations versus output for a specific brand; and
- panel snapshots by company size and vertical market.
Analysis Reports: Understand Key Trends and Issues
OPM's printer and copier industry experts publish analysis reports exploring ongoing and emerging trends in real-world print environments. Lyra's industry expertise helps you understand key issues and formulate strategies to anticipate and respond to these trends. Reports include periodic and longitudinal analysis of printing volume trends:
- by segment (color or monochrome and single-function or multifunction);
- by device brand;
- by individual model;
- by vertical market;
- by number of pages printed per month;
- by average cartridge yield;
- by actual usage versus duty cycle; and
- by how many pages are copied (versus printed).
Analysis reports include statistics on device errors and user interventions:
- by device class;
- by brand; and
- by model.
Analysis reports helps printer and copier companies track:
- how print-volume statistics for their products compare with those of competitors;
- how quickly color devices are replacing monochrome devices;
- how quickly pages are shifting to color devices;
- how much of a company's printer and copier acquisition budget is being spent on new color versus monochrome devices; and
- how new hardware placements affect printing habits and which vendors are feeling the impact.
These reports deliver high-impact strategic and tactical information and examine major issues and trends influencing the market. New reports are issued monthly, and you will receive client e-mail alerts when new material is published.
Custom Reports: Explore the Data
From a predetermined field list supplied by Lyra, clients may define a report format and receive periodic customized reports displaying granular-level device data by hardware model and by customer site. Once defined, the report format will be used to generate a year's worth of reports at frequencies of two, four, or twelve reports per year, depending on the option chosen.
Corporate Panel of Hard Copy Devices
OPM's panel of companies includes hospitals, banks and financial centers, law firms, insurance brokers, realtors, retailers, and grocers, among others. Companies range in size from fewer than 20 employees to over 2,000 employees. Currently, 60 percent of firms in the panel have between 100 and 499 employees.
Devices tracked include:- copiers:
- convenience color, full-time color, and production color devices; and
- Segment 1-6 monochrome devices.
- printers:
- color and monochrome electrophotographic (laser/LED) devices; and
- printer-based multifunction printers (MFPs).
- other devices:
- ink jet printers and MFPs;
- impact matrix printers; and
- thermal printers.
Printer and copier brands tracked include:- Brother;
- Canon;
- CopyStar;
- Dell;
- Epson;
- Gestetner;
- HP;
- IBM;
- Imagistics;
- Konica Minolta;
- Kyocera Mita;
- Lanier;
- Lexmark;
- Océ;
- Oki;
- Panasonic;
- Ricoh;
- Samsung;
- Savin;
- Sharp;
- Source Technologies;
- TallyGenicom;
- Tektronix;
- Toshiba;
- Xerox; and
- Zebra.
Lyra's OPM Answers the Big Questions Facing the Office Printing Industry- Are A4 printer-based MFPs such as HP's LaserJet 4345mfp stealing pages from copiers, from printers, or both?
- Is the average toner coverage on black and color pages increasing?
- Are more or fewer pages being printed per person?
- How do the dynamics of office printing change when a new device is installed?
- How do page volumes differ by printer model? by printer class?
- How many color pages are being printed in the office?
- Is copying being replaced by printing multiple copies?
Contact Information:
Tom Sandock
Director of Client Relations and Business Development
617-454-2621
E-mail: tsandock@lyra.com |
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