• anticipate market trends and customer needs through market forecasts and analysis;
• apply the insight and guidance obtained from the best team of analysts in the industry;
• learn about end-user needs and market trends through primary market research studies; and
• use daily product and market data for competitive intelligence and strategic planning.

• interactive market forecasts;
• primary market research studies;
• industry analysis;
• expert consultation;
• industry news and updates; and
• an annual market overview briefing.

1. Interactive Market Forecasts

SAS clients receive Lyra's Microsoft Excel®-based forecast covering the worldwide supplies industry, segmented by key marking and media supplies products and by region (North America; Europe, Middle East, and Africa [EMEA]; Asia Pacific; and Latin America). These forecasts are based on both primary and secondary research. Each forecast is supported by linked documents defining each segment and outlining key assumptions behind the forecast. Major trends and explanations of the numbers are published in forecast perspective reports on the Web for each major market segment. The model is interactive, allowing clients to explore alternative scenarios by entering their own assumptions. Forecasts are updated and posted to the SAS biannually and include a three-year historical perspective and a five-year projection.

SAS Forecast Segmentation:

Cartridges: Ink Jet Cartridges: Canon; Epson; Apollo, HP; Lexmark; and others. Color Laser Cartridges Personal Laser Cartridges (<$500): Canon AX; Canon 22X; other Canon and HP engines; and other brands. Workgroup Laser Cartridges ($500-$1,499): Canon EX; Canon 52X; Other Canon engines; Lexmark; Fuji Xerox; and other engines. Departmental Laser Cartridges ($1,500-$5,000): Canon WX; Canon engines; and other brands. Media: Solvent Wide-Format Ink Jet Media: solvent ink jet vinyl media; and other solvent ink jet media. Graphics (Aqueous) Wide-Format Ink Jet Media: coated wide-format graphics media; wide-format photo media; wide-format graphics film; wide-format ink jet vinyl; and wide-format ink jet fabrics. CAD Wide-Format Ink Jet Media: uncoated wide-format paper; CAD coated wide-format paper; and wide-format CAD film.

(Media Continued): Laser Copier/Printer Media: multipurpose cut-size paper; coated laser/copier paper; uncoated laser paper; uncoated laser rolls; monochrome laser transparency; color laser transparency; and color copier transparency. Desktop Ink Jet Media: uncoated ink jet paper; coated cut-size ink jet paper; ink jet transparency; ink jet transfer media; ink jet card stock; ink jet photo paper; CD labels; and other (novelty). Dye Thermal Media: dye thermal paper (A-size); and dye thermal paper (snapshot). Bulk Toner: Bulk Toner Printers: personal (<$500); workgroup ($500-$1,499); departmental ($1,500-$5,000); enterprise; and centralized. Bulk Toner Copiers: digital copiers; and analog copiers. Bulk Ink: Bulk Ink Jet Ink Wide-Format: bulk ink for CAD wide-format; bulk ink for graphics wide-format (aqueous); and bulk ink for solvent-based wide-format. Bulk Ink Jet Ink Desktop: Canon; Epson; Apollo, HP; Lexmark; and others.

2. Primary Market Research Studies
Every year, Lyra conducts several primary market research studies for publication in the SAS. Lyra has conducted surveys with printer supplies users from home, SOHO, corporate, and commercial environments in the United States and around the world. These research studies probe user brand awareness, purchasing channels, and usage patterns.

3. Industry Analysis
Lyra's supplies-industry analysts deliver strategic and tactical content to clients in a variety of reports published throughout the year. Analyses include in-depth reports on key subject areas and major issues and trends that have a significant impact on the market. These reports may include both primary and secondary research as well as forecast data. New analyses are posted continuously, and clients are notified twice a month via e-mail of new material published in the service.

4. Expert Consultation
Each SAS client is assigned an industry analyst for expert consultation that is confidential, informed, and targeted to the client's needs. Analysts help clients apply information published in the service, assist in interpreting forecast data, and consult on product strategies and competitive trends. Lyra analysts serve as a vital adjunct to client marketing and product-planning activities.

Lyra's SAS analysts:

David Rocheleau, Vice President, Research and Content
Lloyd "Grey" Held, Director, Hard Copy Supplies Advisory Service
Cortney Kasuba, Research Analyst
Andy Lippman, Research Analyst
Rodger Reis, Research Analyst



5. Industry News and Updates
Lyra's analysts sift through major news services and publications and attend major events so that SAS clients can enjoy the time-saving convenience of a single, reliable news source at their fingertips. Content published in the SAS includes:

• competitive product tracking and price/performance analysis;
• product reviews and rankings;
• press releases;
• updates, contracts, and alliances
• product specifications; and
• bimonthly e-mail notifications.