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Lyra's Wide-Format Printing Advisory Service (WFS) tracks and quantifies the burgeoning wide-format latex and UV-curable printer market and the changing dynamics of the wide-format LED, aqueous, and solvent printer markets. The WFS is designed to help printer OEMs and ink and media vendors identify and quantify the best opportunities for their businesses.
Expert Consultation: Gain Valuable Insight from the Best Minds in the Industry
Need help interpreting the latest forecast data? Do you want guidance on a new product strategy? Have specific questions about distribution channels? Lyra's WFS is staffed by the industry's most experienced team of wide-format analysts and researchers, and, as a WFS client, you will be teamed with industry analysts who can provide expert consultation that is confidential, informed, and targeted to meet your needs. Lyra analysts serve as a vital adjunct to your internal marketing and product-planning resources.
WFS Forecast: Numbers You Can Trust
Lyra categorizes the wide-format printing market into three segments, based on the type of ink used: aqueous, solvent, or UV-curable. Aqueous printers use roll-to-roll media and a water-based ink; solvent printers use roll-to-roll media and solvent inks; and UV-curable printers, which use UV-curable ink, can be roll-to-roll devices, hybrid devices, or dedicated flatbeds. To be classified as wide-format, a printer must have a print width of at least 24 inches.
Forecasts for these three printer segments are updated annually and include both shipment and revenue data. The forecast includes five years of projections from the current year forward and two years of historical data. Shipment and revenue data for the three printer segments is provided on a worldwide basis and segmented regionally, with forecasts for North America; Europe, the Middle East, and Africa (EMEA); Asia Pacific; and Latin America.
Forecast Segmentation Overview
Aqueous Hardware- CAD printers (such as Océ's ColorWave 300, Canon's ImagePrograf 650 and 750, HP's Designjet T1200, and Epson's Stylus Pro 7700) that are primarily intended for CAD applications such as architectural plans and construction drawings;
- graphics printers with print widths from 24 to 44 inches (such as Epson's Stylus Pro 7900 and 9900, HP's Designjet Z3200, and Canon's ImagePrograf 6000 and 8100) that are primarily used for graphics applications, such as fine-art printing, prepress proofing, and photographic printing; and
- graphics printers with print widths greater than 44 inches (such as Canon's ImagePrograf 9100, HP's Designjet Z6100, and Epson's Stylus Pro 11880) that are used in print-for-pay shops for various graphics applications including indoor signage, trade-show graphics, and photographs.
Solvent Hardware- low-end solvent printers (such as Roland's VersaArt series, Mimaki's JV3 series, and Mutoh's ValueJet 1614) that typically use a mild type of solvent ink and sell for less than $50,000; most but not all of the printers in this segment are based on Epson print heads; Lyra subdivides the low-end solvent printer market into devices with print widths of less than a meter and those with print widths of one meter or more;
- midrange solvent printers (such as Roland's AJ-1000i, Mimaki's JV5-320, and Seiko's H-104s) that are priced between $50,000 and $120,000 and have a print line of less than 3 meters; Lyra further subdivides the midrange solvent printer market into devices that are manufactured in China or Korea and those that are manufactured elsewhere; and
- high-end solvent printers (such as EFI's Vutek 3360 and 5330, Gandinnovations' Jeti 3324 Solvent RTR, and HP Scitex's XL1500) that are typically priced higher than $120,000 or have a print line of 3 meters or more. Lyra further subdivides the high-end solvent printer market into devices that are manufactured in China or Korea and those that are manufactured elsewhere.
Flatbed UV-Curable Hardware- low-end UV-curable printers (such as Gerber Scientific's ionx, Mimaki's UJV-160, and EFI's Rastek T660) that are priced less than $100,000;
- midrange UV-curable printers (such as Océ's Arizona 350 XT, Mimaki's JF-1631, Agfa's Anapurna M, and HP's Designjet H45000) that are priced between $100,000 and $300,000; and
- high-end UV-curable flatbed printers (EFI's Vutek 3200r, Durst's Rho 500, HP's Scitex XP2750, Inca's Onset, and Gandinnovations' Jeti 3150) that are priced above $300,000.
Ink- aqueous ink used in CAD printers;
- aqueous ink used in graphics printers;
- eco- and mild-solvent ink;
- "true" solvent ink
- UV-curable ink; and
- toner.
Media
Media is forecast in total square meters and total square feet based on the ink types listed above. For example, Lyra provides forecasts for the total square meters of material used by solvent printers or by UV curable printers. In addition, Lyra provides the following media forecasts:- CAD media: uncoated and coated;
- graphics media: coated, photo, film, banner, self-adhesive vinyl, and fine art;
- solvent media: banner (scrim), self-adhesive vinyl, and other,
- UV-curable: flexible and rigid materials; and
- wide-format LED media.
At different times during the forecast year, Lyra will break out total media consumption based on popular subcategories. For example, Lyra provides forecasts for backlit film (as a subcategory of the graphics film category that also includes white film and clear film), self-adhesive vinyl (broken out by calendered and cast vinyl), fine-art media (segmented by canvas and paper), and photo paper used with solvent printers (a subcategory of the "solvent other" category).
Forecast Perspective Reports: Beyond the Numbers
Forecast perspective reports are released after each market forecast is published. These reports include a definition of the market segment, descriptions of the market drivers for each segment, and an explanation of the assumptions and rationale behind each forecast.
Primary Market Research Studies: Hear What Current Customers and Prospective Buyers Are Saying
Lyra conducts primary market research studies of the wide-format market on an ongoing basis. These research studies probe brand preferences, usage patterns, and purchasing channels.
Product Specifications: Keep Informed about Competitive Product Launches
Lyra keeps you informed about the latest wide-format printer introductions by providing product specifications for every wide-format aqueous, solvent, and UV-curable printer on the market. Product specifications are searchable by manufacturer and printer type. Detailed information on these printers includes print-head manufacturer, number of print heads, ink manufacturer (when available), size of the ink tank, unit price per ink bottle, and printer manufacturer (if different from the printer brand).
Benefits of Subscribing to Lyra's Wide-Format Printing Advisory Service
For Media Companies- consult forecast data to anticipate production volumes based on growth in specific media categories, by technology (aqueous, solvent, UV-curable);
- plan product lines by roll width using the installed-base segmentation based on printer width; and
- use primary research data to quantify and analyze competitive media usage and media brand preferences.
For Ink Companies- use hardware installed-base numbers to project production volumes for ink;
- use ink forecast data to predict market size and potential, by region, for aqueous, eco- or mild solvent, UV-curable, and traditional solvent inks;
- receive competitive information on third-party inks and ink pricing; and
- assess market share by region.
For Hardware Companies- identify new opportunities for aqueous, solvent, and UV-curable technology;
- explore the dynamics of the solvent printer market, including the introduction of new lower-priced products by Asian vendors;
- receive a detailed forecast segmentation of the UV-curable printer market by three pricing segments;
- receive detailed forecast segmentation of the solvent market by low-end, midrange solvent, and high-end solvent segments;
- analyze primary research data on competitive brand preferences and usage patterns;
- understand the shift away from aqueous to solvent wide-format in print-for-pay environments; and
- explore the opportunities for growth that fine-art and photographic applications provide for aqueous wide-format printer vendors.
Contact Information:
Tom Sandock
Director of Client Relations
617-454-2621
E-mail: tsandock@lyra.com |
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