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Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You
OFFICIAL EVENT SPONSOR | CONFERENCE TOTE BAG
AND BINDER SPONSOR | BREAK SPONSOR |
NINESTAR IMAGE CO., LTD | 
STATIC CONTROL COMPONENTS, INC. | 
SME / Inkjet Factory |
About the Conference
Printer OEMs are trying out a new strategy that could upend the razor-and-blades business model. The new strategy involves selling more expensive hardware and cheaper supplies, and it could have a dramatic impact on the demand for aftermarket toner and ink cartridges. Epson has already launched this strategy in China. And Kodak has announced that they are cutting cartridge prices in half here in the United States. With the advent of new technologies like HP's Edgeline, and Memjet, OEMs have the potential to dramatically lower prices.
What will this mean for aftermarket vendors who have long relied on low prices to attract buyers? Aftermarket vendors will have to figure out new strategies to compete in this changing landscape. Attend this full-day event for an update on the new OEM technologies, the latest marketing strategies, and ideas aftermarket vendors can use to effectively compete in the new market. Lyra's analysts will deliver market data and analysis, as well as high-level outside speakers to work with our attendees to provide options and solutions. This event is also a great place to network with your colleagues before the hectic trade-show floor opens.
Charles Brewer, managing editor of The Hard Copy Supplies Journal, the leading publication covering digital imaging consumables, commented on the second annual event. "If you are going to Recharger's World Expo 2007, the 'Supplies-Side Economics' preshow conference is the ideal way to start your week. Attendees of the all-day Tuesday conference will obtain vital research, insights, and know-how, enabling them to network more effectively with other attendees during the trade show. Implementing the conference's substantial business intelligence after World Expo will yield short- and long-term advantages over the competition. Attendees will benefit not only from the presentations but from the rare opportunity to meet and speak with five Lyra analysts at one event focused on the remanufacturing industry."
Be a Sponsor at this High Profile Event
At World Expo 2007, take your company's visibility to a higher level as a sponsor of the Recharger Magazine and Lyra Research all-day preshow conference, "Supplies-Side Economics: What Inexpensive OEM Cartridges Mean to You." Exclusive sponsorship of the event aligns your brand with the leading voices of business insight, news, and analysis for the digital imaging industry aftermarket. Sponsors will receive distinctive recognition for presenting world-class analysts to the remanufacturing industry and delivering actionable market research data not available anywhere else.
Lyra's analysts deliver key insights that are critical to making sound decisions in today's changing market, and Recharger Magazine is the go-to information resource for industry leaders. This unique opportunity to collaborate with Lyra Research and Recharger Magazine as an event sponsor will strengthen sponsor branding and market positioning at World Expo 2007 and long after.
To learn about Recharger Magazine and Lyra Research's complete sponsorship time line of benefits and branding promotion in e-mail, print, and direct mail, contact Sandy Tobin by phone at 1-617-454-2612 or by e-mail at stobin@lyra.com. Download the sponsorship information kit here.
Conference Agenda
Tuesday, August 21, 2007, 7:30 a.m.-5:30 p.m.
| 7:30-8:30 a.m. | Continental Breakfast |
| 8:30-8:35 a.m. | Welcome Greeting from Event Sponsor |
| 8:35-8:45 a.m. | Welcome Remarks from Lyra Research and Recharger Magazine
Frank Stefansson, CEO, Lyra Research, and Phyllis Gurgevich, Publisher, Recharger Magazine |
| 8:45-9:20 a.m. | Printing a Roadmap for Success in the Aftermarket: Challenges and Opportunities for Tomorrow's Market Leaders
Rob Leonard, Principal, Leonard Consulting Group |
| 9:20-10:00 a.m. | The Hard Copy Supplies Journal Perspective: Key New Technologies and Consumables
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research |
| 10:00-10:20 a.m. | Refreshment Break
Sponsored by SME / Inkjet Factory |
| 10:20-10:50 a.m. | The Jet Set: Inside the Changing Ink Jet Market
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research |
| 10:50-11:20 a.m. | Toning Your Business: Analyzing the Dynamic Toner Cartridge Market
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research |
| 11:20-11:50 a.m. | Lyra Power Panel Q&A: Morning Session
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
Jim Forrest, Senior Analyst, Lyra Research
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research |
| 11:50 a.m.-1:20 p.m. | Networking Luncheon |
| 1:20-1:50 p.m. | Lessons Learned: Chronicling the Past and Charting the Future of the Digital Imaging Industry Aftermarket
Jim Forrest, Senior Analyst, Lyra Research |
| 1:50-2:20 p.m. | TBD
Chad Golden, Marketing-Strategic Planning Director, Static Control Components, Inc. |
| 2:20-2:40 p.m. | Refreshment Break |
| 2:40-3:10 p.m. | Industry Leaders' Panel Discussion |
| 3:10-3:40 p.m. | Legal Woes and Foes: Investigating Global Intellectual-Property Issues
Edward O'Connor, Esq., Partner, Trial Division, The Eclipse Group |
| 3:40-4:00 p.m. | Lyra Power Panel Q&A: Afternoon Session
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research
Jim Forrest, Senior Analyst, Lyra Research
Cortney Kasuba, Industry Analyst and Program Manager for Laser Consumables, Lyra Research
Andy Lippman, Industry Analyst and Program Manager for Ink Jet Supplies, Lyra Research |
| 4:00-5:30 p.m. | Cocktail Reception |
Book a Lyra Analyst One-on-One at World Expo Now!
Lyra is now scheduling analyst one-on-ones at World Expo. To meet with a Lyra analyst during the event, please contact Lyra's Brian Jones by phone at 1-617-454-2641 or by e-mail at bjones@lyra.com with your meeting request. A limited number of appointment times are available, and vendors are encouraged to submit a request as soon as possible.
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