With more than one million Indians visiting France each year and 20,000 Indian students* choosing France for their studies, the need to offer a payment method adapted to this population is pressing. As a preview, Lyra is the first PSP in France to offer you the payment method most used by Indians: UPI. BHIM-UPI already processes more than 11 billion payments per month and has become the most used payment method for Indians, even surpassing bank cards.

Presentation and context

BHIM-UPI is a mobile app-based payment method that facilitates interbank transactions. It is based on the generation of a QR code, to be flashed, to trigger a bank-to-bank transfer.

Attentive to the quality of services during their travels, Indians are committed to having a pleasant and optimal experience. Offering BHIM-UPI means offering them the guarantee of easily paying for their purchases according to their habits, in their currency, via their domestic network in Europe.

The sectors where Indians spend the most when they come to France*:

  • Retail
  • Electronics
  • Tourism: ticket reservations, hotels…
  • Transport: metro, bus, taxi
  • Restaurants and food
  • Student residences and student services

Being the 3rdTh As the world’s largest nation of online shoppers, offering UPI has never been easier and more beneficial for e-commerce platforms (website and mobile application). Do you have a physical store and would like to offer this payment method as well? Think of our payment links that allow you to cash out easily and very quickly while offering UPI.

* Sources: Atout France, Franco-Indian roadmap for students

The advantages

  • EXPAND YOUR BUSINESS. Open your business to Indian shoppers and its 370 million BHIM-UPI users.
  • GAIN IN MARKET SHARE. Offer a fast-growing and innovative payment method in Europe.
  • CUSTOMER SATISFACTION. Simplifying the checkout journey for Indian shoppers.
  • LOYALTY. Build loyalty among your Indian customers by offering them the option to pay in their currency, with their preferred payment method without government tax (GST)
  • ADAPTATION TO CURRENT CHALLENGES AND USES. By offering BHIM-UPI, you are surfing on the current wave of QR CODE payment.

Integration Mode

  • Redirect form
  • On-board payment
  • Webservices (creation and refund)
  • Plugins
  • Marketplace

To learn more, we invite you to consult our documentation on this subject.

In video