Across the economy, digital payments and fintech witnessed record highs in 2020 as a large number of individuals chosen to remain at homes and keep social distancing due to Covid 19 pandemic and lockdown measures. With issues over contracting novel coronavirus infection from going to bank branches and using currency notes, lots of people– not just in metros however likewise in smaller towns– have actually started utilizing their smart devices for paying and even taking loans for smooth banking services. The pandemic also required conventional banks to depend more heavily on their digital channels to connect to and help with clients and a lot of banks have reported a sharp increase in usage of their digital and mobile banking channels.
But the concern, ‘How can small companies receive payments online?’ remains popular in spite of the releasing/ introduction of all sorts of brand-new apps and services which can accept digital payments. Demonetization and increasing customers’ demand offered a much-needed push to the escalation of digital transactions. Though there still are doubts, it is time for merchants and businesses to consider utilizing digital payment modes more seriously due to the fact that digital payment is here to stay. The year 2021 has actually hardly begun and the government is on the fast track to making services go digital by
- Presenting waived off MDR
- Introducing a fine for declining digital payments
The government is continuously trying to present new methods to scale up digital penetration. By intending on using retailers’ subsidies to digitize operations and thinking about a structure to finance POS machines the federal government is attempting to help small retailers go digital. Still, small retailers are reluctant to embrace POS systems, as banks charge both customers and owners some percent when owners currently have a small margin (their established, maintenance cost, etc. are another concerns), which makes accepting digital payments a much-needed service.
Why digital payments?
Digital payments have a positive effect on all companies, be it a large enterprise or a small scale company. It is a convenient tool for accepting payment that is safe, quick, lowers the expense to the business, and increases company revenue.
- More clients: A growing number of consumers are choosing to shop online and make online payments by means of mobile wallets, credit/ debit cards are becoming the standard for them.
- Online presence: Online existence is becoming a dominant aspect for companies to increase their consumer base and earnings. Client experience is an essential part of online businesses, hence online businesses are trying to focus on the very best method to receive payments online in addition to making trusted and active sites and supply chains.
- Mobile payments: According to a report, there are over a billion smartphones and 330 million web users in India, and mobile-based transactions are anticipated to grow by 50% in the coming year.
- International reach: The majority of the small companies do business locally, but thanks to the web they have the ability to broaden their reach more than that. Accepting payments digitally is the very best alternative as payments can be collected anytime, anywhere.
- Customer satisfaction: The more seamless the checkout experience, the more pleased will be the customer. In addition to seamlessness, online payment collection is more safe and secure, quick and safe.
- Reduced overhead costs: Accepting digital payments can decrease overhead costs like set up, upkeep, bank charges, and so on for physical payment acceptance devices, for physical gadgets.
- Conserve time and efforts: Teaming up with e-commerce and automating certain processes like processing billings conserves effort and time. Online payment services decrease manual disturbance and boost efficiency.
- Recurring Billing: There are lots of services, where customers require to pay in on a month-to-month, quarterly, or installment basis. Many digital payment acceptance modes allow repeating billing alternative which is not just convenient for consumers however also can guarantee on-time payment collection.
Benefits of payment gateway
Getting a digital platform to accept online payments can eventually enhance the overall performance of your company.
Here are the benefits of implementing a payment gateway:
Easy Checkout: The swift and seamless checkout experience is a must from a customer’s viewpoint. Payment gateway makes it possible for these functions and makes online shopping as easy as possible.
Impulse purchase: It is observed that more than 40% of consumers cancel their purchase if the checkout/payment method is laborious or complex. However, according to a research study, it is observed that impulse purchase is accountable for 40% of all online purchases, so being provided with a simple payment alternative will unquestionably make an increase in sales.
Payment gateway Integrates with shopping cart supplies, offers faster payment processing, accepts numerous payment alternatives, provides chargeback prevention, offers fraud management, etc. Payment Gateways are often certified with security standards like PCI DSS, etc. offering safe and secure deals.
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With Lyra’s payment gateway, you can start collecting online payments within few hours, with the quickest onboarding, zero set up fee, and easy integration, Lyra’s payment gateway is PCI DSS secured and offers 100+ payment options.
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